Bittor Gil Arruti is the sales manager of the Iberian Peninsula. He is responsible for sales and for expanding Plasgad’s activity in the Spanish and Portuguese markets in which we operate. In the past two years, he gained extensive knowledge and experience in the field of reusable packaging solutions.
We met Bittor for a short interview
Tell us a little bit about your background, and about your initial impression of the world of reusable plastic packaging solutions.
Before I came to Plasgad, I worked for a year and a half as a sales assistant at Massimo Dutti, and before that, I served four years as a sales manager in my family’s construction business. This experience has given me a pretty good idea of the rules of the game, the dos, and don’ts… of the sales world.
Regarding the knowledge I’ve gained on the plastic packaging solutions industry, it is a tremendously important knowledge which enables me to tailor the solution to the customer. Today, I am familiar with all product families and with the advantages of each product, so I can meet every need accurately and effectively.
What are the main challenges imposed on your daily work by Covid-19, and how have your work patterns changed as a result?
Due to Covid-19, many of the activities that previously involved travel and face-to-face meetings have become online activities. We’ve boosted our online marketing using newsletters, designated emails, and extensive use of digital media, in order to market our solutions. We did so by creating accurate segmentation of our products, broken down by sectors. Since the beginning of the pandemic, my daily work has been affected in such a way that I’ve been forced to adapt to an ever-changing situation, to recognize which sectors I should focus on and respond quickly and accurately to their needs, for example, the fields of pharma, food, and retail have grown significantly during this period.
We are living in challenging and unexpected times, but still – what are your challenges for the coming year?
Setting up partnerships with external distributors in areas where we identify potential, as well as supporting our current customers and distributors.
What are the significant tools/elements that you believe will ensure growth in the areas under your responsibility?
I would like to stress that growth in the areas we are responsible for is a result of the high quality and efficiency of our products, and of our ability to offer the best service. As for my role, it is important for me to ensure that my customers feel that I’m always available, whenever they need me and that I do my best for them.
And aside from your work and future challenges, how do you prefer to spend your free time?
My main hobbies include traveling in my free time. I enjoy meeting new people, and I like experiencing unfamiliar extreme sports. I particularly enjoy overcoming challenges in these areas. In the context of Plasgad, the most satisfying thing for me is the teamwork with people from different countries, the constant learning, and the many opportunities that come with the role.